Gender Marketing 22/05/19 from Female-voice AI reinforces bias, says UN report AI-powered voice assistants with female voices are perpetuating harmful gender biases, according to a UN study. These female helpers are portrayed as "obliging and eager to please", reinforcing the idea that women are "subservient", ... Read more Everyday Sexism 18/01/18 Esther from Madmoizelle 28 marques s’engagent contre les stéréotypes sexistes dans la pub Les publicités sexistes, c’est bientôt fini ? C’est ce que laissent entendre près d’une trentaine de marques qui ont répondu à l’appel de l’Union des Annonceurs (UDA) – l’organisation représentant ces derniers en France. ... Read more Gender Marketing 08/11/17 Michael Barnett from marketingweek Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach Brands are missing out on customers by continuing to think about products by gender, according to Let Toys Be Toys campaigner Jess Day. Our campaign kicked off in response to how extreme gendered ... Read more Gender Marketing 05/09/17 Dorothy Dalton from 3Plus International Sexist marketing – see it – call it out. It works It takes time and energy to call out sexist marketing policies But it seems to be worth it. I’m a bit of a Twitter addict as you know and believe in the power of social ... Read more Books 06/03/17 by Gloria Moss - Amazon Personality, Design and Marketing: Matching Design to Customer Personal Preferences It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with ... Read more
Gender Marketing 22/05/19 from Female-voice AI reinforces bias, says UN report AI-powered voice assistants with female voices are perpetuating harmful gender biases, according to a UN study. These female helpers are portrayed as "obliging and eager to please", reinforcing the idea that women are "subservient", ... Read more
Everyday Sexism 18/01/18 Esther from Madmoizelle 28 marques s’engagent contre les stéréotypes sexistes dans la pub Les publicités sexistes, c’est bientôt fini ? C’est ce que laissent entendre près d’une trentaine de marques qui ont répondu à l’appel de l’Union des Annonceurs (UDA) – l’organisation représentant ces derniers en France. ... Read more
Gender Marketing 08/11/17 Michael Barnett from marketingweek Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach Brands are missing out on customers by continuing to think about products by gender, according to Let Toys Be Toys campaigner Jess Day. Our campaign kicked off in response to how extreme gendered ... Read more
Gender Marketing 05/09/17 Dorothy Dalton from 3Plus International Sexist marketing – see it – call it out. It works It takes time and energy to call out sexist marketing policies But it seems to be worth it. I’m a bit of a Twitter addict as you know and believe in the power of social ... Read more
Books 06/03/17 by Gloria Moss - Amazon Personality, Design and Marketing: Matching Design to Customer Personal Preferences It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with ... Read more
RTF INFO - 19h La fausse bonne idée de la STIB pour attirer plus de femmes chauffeuses dans le transport public.
Europe Hebdo C'est intolérable qu'une femme gagne moins qu'un homme à travail égal et à qualification égale
VIVACITÉ/LA UNE Y a t'il du plaisir dans des jeux de séduction qui ne soient complètement et librement consentis?
