Gender Marketing 22/05/19 from Female-voice AI reinforces bias, says UN report AI-powered voice assistants with female voices are perpetuating harmful gender biases, according to a UN study. These female helpers are portrayed as "obliging and eager to please", reinforcing the idea that women are "subservient", ... Read more Everyday Sexism 18/01/18 Esther from Madmoizelle 28 marques s’engagent contre les stéréotypes sexistes dans la pub Les publicités sexistes, c’est bientôt fini ? C’est ce que laissent entendre près d’une trentaine de marques qui ont répondu à l’appel de l’Union des Annonceurs (UDA) – l’organisation représentant ces derniers en France. ... Read more Gender Marketing 08/11/17 Michael Barnett from marketingweek Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach Brands are missing out on customers by continuing to think about products by gender, according to Let Toys Be Toys campaigner Jess Day. Our campaign kicked off in response to how extreme gendered ... Read more Gender Marketing 05/09/17 Dorothy Dalton from 3Plus International Sexist marketing – see it – call it out. It works It takes time and energy to call out sexist marketing policies But it seems to be worth it. I’m a bit of a Twitter addict as you know and believe in the power of social ... Read more Books 06/03/17 by Gloria Moss - Amazon Personality, Design and Marketing: Matching Design to Customer Personal Preferences It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with ... Read more Books 26/08/14 Jenny Darroch - www.jennydarroch.com Why Marketing To Women Doesn’t Work In this book, Jenny outlines four concerns she has with current approaches used to market to women: gender washing, multiple and blurring roles, gender convergence, and a failure to consider her overarching needs. It is ... Read more Engaging Men 02/06/12 Natividad Buceta from mujeresycia.com Mujer y marketing: la rentabilidad de pensar en femenino En los próximos años el volumen de compra anual femenino a nivel internacional aumentará hasta alcanzar casi 11.000 millones de euros, el mayor mercado mundial. Por ello es esencial pensar en femenino para conocer qué ... Read more Engaging Men 23/03/12 from nouvelobs.com Lego pour filles, “Mac pour les nulles” : le gender marketing est-il sexiste ? Fut un temps où les petites filles jouaient avec les mêmes Lego que les garçons. Puis sont arrivés "la piscine d'Emma", "le salon de beauté" et autres produits en briques de plastique destinés spécifiquement à ... Read more Build your own business 27/09/11 from queens.nl 8 (online marketing) tips voor startende ondernemers Naar aanleiding van de blogkermis over online marketing voor ondernemers leek het mij leuk om wat ideeën op een rij te zetten voor de starters onder ons. Ik ben er zelf ook een, al heb ... Read more Engaging Men 22/02/10 from www.trendsight.com The Hummer and the Mini — Big and Small Marketing to Women Trends I just finished reading The Hummer and the Mini - Navigating the Contradictions of the New Trend Landscape, by Robyn Waters. A fellow member of the Women Gurus Network, Robyn is the former Vice President ... Read more
Gender Marketing 22/05/19 from Female-voice AI reinforces bias, says UN report AI-powered voice assistants with female voices are perpetuating harmful gender biases, according to a UN study. These female helpers are portrayed as "obliging and eager to please", reinforcing the idea that women are "subservient", ... Read more
Everyday Sexism 18/01/18 Esther from Madmoizelle 28 marques s’engagent contre les stéréotypes sexistes dans la pub Les publicités sexistes, c’est bientôt fini ? C’est ce que laissent entendre près d’une trentaine de marques qui ont répondu à l’appel de l’Union des Annonceurs (UDA) – l’organisation représentant ces derniers en France. ... Read more
Gender Marketing 08/11/17 Michael Barnett from marketingweek Let Toys Be Toys: Increased targeting has led to a lazy, stereotype-driven approach Brands are missing out on customers by continuing to think about products by gender, according to Let Toys Be Toys campaigner Jess Day. Our campaign kicked off in response to how extreme gendered ... Read more
Gender Marketing 05/09/17 Dorothy Dalton from 3Plus International Sexist marketing – see it – call it out. It works It takes time and energy to call out sexist marketing policies But it seems to be worth it. I’m a bit of a Twitter addict as you know and believe in the power of social ... Read more
Books 06/03/17 by Gloria Moss - Amazon Personality, Design and Marketing: Matching Design to Customer Personal Preferences It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with ... Read more
Books 26/08/14 Jenny Darroch - www.jennydarroch.com Why Marketing To Women Doesn’t Work In this book, Jenny outlines four concerns she has with current approaches used to market to women: gender washing, multiple and blurring roles, gender convergence, and a failure to consider her overarching needs. It is ... Read more
Engaging Men 02/06/12 Natividad Buceta from mujeresycia.com Mujer y marketing: la rentabilidad de pensar en femenino En los próximos años el volumen de compra anual femenino a nivel internacional aumentará hasta alcanzar casi 11.000 millones de euros, el mayor mercado mundial. Por ello es esencial pensar en femenino para conocer qué ... Read more
Engaging Men 23/03/12 from nouvelobs.com Lego pour filles, “Mac pour les nulles” : le gender marketing est-il sexiste ? Fut un temps où les petites filles jouaient avec les mêmes Lego que les garçons. Puis sont arrivés "la piscine d'Emma", "le salon de beauté" et autres produits en briques de plastique destinés spécifiquement à ... Read more
Build your own business 27/09/11 from queens.nl 8 (online marketing) tips voor startende ondernemers Naar aanleiding van de blogkermis over online marketing voor ondernemers leek het mij leuk om wat ideeën op een rij te zetten voor de starters onder ons. Ik ben er zelf ook een, al heb ... Read more
Engaging Men 22/02/10 from www.trendsight.com The Hummer and the Mini — Big and Small Marketing to Women Trends I just finished reading The Hummer and the Mini - Navigating the Contradictions of the New Trend Landscape, by Robyn Waters. A fellow member of the Women Gurus Network, Robyn is the former Vice President ... Read more
RTF INFO - 19h La fausse bonne idée de la STIB pour attirer plus de femmes chauffeuses dans le transport public.
Europe Hebdo C'est intolérable qu'une femme gagne moins qu'un homme à travail égal et à qualification égale
VIVACITÉ/LA UNE Y a t'il du plaisir dans des jeux de séduction qui ne soient complètement et librement consentis?
