Sexist marketing – see it – call it out. It works

It takes time and energy to call out sexist marketing policies

But it seems to be worth it.

I’m a bit of a Twitter addict as you know and believe in the power of social media. I’ve become increasingly aware of how more and more people are calling out sexism in the public domain and how the offending organisation reacts. Was August a particularly bad month for sexist marketing or did I just notice it more?

DOLLY BABE VS LEADER

It kicked of with Clark shoes. For the uninitiated this is a company that specialises in children’s shoes and is a go-to shop for back to school wear. Just one snag, this year’s range had a very sexist marketing policy. The boys’ shoes were called “Leader” and the girls were called “Dolly Babe”. I kid you not. School age girls are neither dolls or babies. There’s also something faintly sexual about the word “babe.” There was a significant backlash on both social media and regular media and the offending items are said to be under discussion, pending analysis of customer feedback.  Sadly they are still on sale at some outlets.

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