4 women for almost 40 men at the G20 Summit.

4 women for almost 40 men at the G20 Summit.

But what is new is that some of them dare to wear colours. Daring to stand out by the use of colour is a claim of assertiveness and of the place that we intend to take.

It is a form of expression that is more accessible to women than it is to men. It is essential that political women use it to show the world that we can be professional and powerful while not dressing up according to the masculine norm. It is one of the dimensions that differentiate diversity from inclusion.

It is also the message carried by JUMP’s brand pink colour: “Pink can be a business colour too”!

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