What is a role model

PinkStinks – the campaign for real role models, want to be quite clear about what we believe makes someone a role model.

One of the problems over recent years, is that the press and media seems to have decided that in order to be a role model, you not only need to be famous, rich and beautiful, but you also need to be a saint.

At PinkStinks, we believe quite the opposite … our role models are people that have achieved great things, scaled great heights, taken risks, done something amazing, challenged stereotypes or overcome huge odds. We think that if girls were presented with images of all kinds of achievements, they might actually start to value themselves, and their own talents and ambitions a little bit more. We also believe that our role models will be role models based on the achievements, and those alone, despite what may have happened to them in the past, despite having human failings and despite being not quite perfect. If we were only looking for perfection, then we’d be on a wild goose chase … and there’d be no-one on our list. Or we’d be like the worst of the press … building people up to be heroes, then tearing them down once their skeletons came out of the closet.

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