Julie Deane from The Cambridge Satchel Company shares her story of success

The Cambridge Satchel Company’s bags are both versatile and fashionable. A well-recognisable staple to any wardrobe, The Cambridge Satchel Company has become a household name. The face behind the brand, 2012 NatWest everywoman Athena Award Winner Julie Deane, started the company because she hoped it would enable her to move her children to a new school – she didn’t expect the success The Cambridge Satchel Company now has. With her story being the background to the newest Google Chrome Advert, a shop in Covent Garden, and nearly everyone knowing exactly what a ‘Cambridge Satchel’ is – Julie’s business is going from strength to strength.

What does the Cambridge Satchel Company do?

The Cambridge Satchel Company designs, manufactures and sells classic leather satchels in amazing colours. The bags are all made in the UK, but sold all over the world, from big department stores, to online outlets – we have even opened our own London store in Covent Garden.

How did you get your idea for your business?

A long time ago, I decided I needed to set up a business to raise funds for my children’s schooling. When my daughter was eight years old, and bullied – I decided I needed to do something about it, so moving my children to a private school seemed the only option. So with passion, determination and lots of energy I set up The Cambridge Satchel Company. The company was founded in December 2008 and within that time we have really reached exceptional levels. We currently sell to Harrods, Selfridges, Harvey Nichols, Bloomingdales, Printemps, Saks Fifth Avenue and Lane Crawford – we have been given window space in every Bloomingdale’s window during New York Fashion Week and prime floor space next to Prada in Printemps in Paris.

How easy was it to set up?

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