Discover Your Personal Brand

Before creating a personal brand, you need to understand what one is. Of course, it is easy to think of branding when it comes to McDonald’s or Disney. As soon as you hear either of those company names, you immediately picture something in your head that represents each of those brands. I picture burgers and fries when I hear McDonald’s and Mickey Mouse when I hear Disney. What do you picture?

The idea of personal branding is to create the same visual picture when someone hears your name. It is what you stand for as an individual or as a business. Take a few moments as you read through this to identify the major components of your personal brand, including your style, values and skills.

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