In her book Personal Branding and Marketing Yourself, Rita Allen identifies the three P’s: Preparation, Packaging and Presentation

We have all heard of the benefits of “personal branding.” It is no longer just one of many strategies you may employ along the road to advancement and growth in your career. Today, it is vital to obtaining the visibility and recognition needed to advance.

So, how do you develop a successful brand? In her book Personal Branding and Marketing Yourself, Rita Allen identifies the three P’s: preparation, packaging and presentation. Here, based on our experience in the finance department at Thermo Fisher Scientific, is how to incorporate them.

Read more

Our videos