LinkedIn found that Women tend to promote themselves — and their successes — less

There has been a lot of discussion about gender diversity in the workplace, more specifically about where gender gaps continue to persist and how we can solve this challenge. Overall, the workforce in the United States sees an equal representation of gender, but data shows there is a disparity in the jobs women are hired for, and the associated compensation.

We realize there are many factors that contribute to gender biases beyond what the data shows and how critical it is that we are all mindful of these factors as these biases can be powerful limitations to equality. To help shine a light on where some of these discrepancies exist, we took a look at LinkedIn’s member data:

Women tend to promote themselves — and their successes — less

Men tend to include more information, tout their skills more aggressively, and have larger networks on LinkedIn than their female counterparts.

  • When looking at LinkedIn member data, we found men tend to skew their professional brands to highlight more senior-level experience, often removing junior-level roles altogether.
  • Women are more likely to have shorter profile summaries.
  • In the U.S., women on average include 11% less skills than men on their LinkedIn profile, even at similar occupations and experience levels.
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