Own Your Gender Story, Or It Will Own You

As Lloyds’ of London or NASA can tell you, the pressure on businesses’ gender realities keeps growing. Whether it’s pay gap legislation or public pressure, quotas or #MeToo, the media is now front-page-focused on gender balance stories in an ever-increasing number of countries. Most leaders aren’t ready to manage the message – nor are they expecting it to explode in their faces. But even organizations that have done a lot of work in this space can get side-swiped, as recent weeks have shown.

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