Winning the Race for Women in Digital

The demand for digital talent is so huge—and growing so fast—that companies are falling all over themselves in a desperate rush for the next hire. Unfortunately, they are missing a big opportunity by not targeting women more effectively. Women constitute 36% of university graduates in the science, technology, engineering, and math (STEM) disciplines but only 25% of the STEM workforce and just 9% of STEM executive leadership.

Adding more women to the digital workforce will do more than just fill a growing need for talent. BCG research has shown that there are real benefits—both operational and financial—to creating more gender-balanced workforces and leadership teams. Companies in which women are equally represented are more innovative and resilient, and women working at them have higher levels of engagement and ambition.


Our videos