Why all women need a strong LinkedIn profile

Women are natural relationship builders. We excel at reaching out and building friendships. But reading research from the Boolean Black Belt Sourcing we seem to be falling behind on our use of LinkedIn. At one time there were fewer women on this professional platform than our male colleagues, gravitating in our droves to Facebook and Pinterest. But now this is one gender gap at least that has closed.

So why are there so few women in the top 100 LinkedIn users, only 5 to be precise? But does that even matter truthfully? Do we really have to get into a “mine is bigger than yours” spitting contest?

Perhaps more importantly we should ask what it tells us, if anything, about the way men and women network.

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